[PDF.79zl] The Management of Intangibles: The Organisation's Most Valuable Assets (Routledge Advances in Management and Business Studies)

The Management of Intangibles: The Organisation's Most Valuable Assets (Routledge Advances in Management and Business Studies)

[PDF.ul08] The Management of Intangibles: The Organisation's Most Valuable Assets (Routledge Advances in Management and Business Studies)

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 | #3473243 in eBooks |  2015-08-05 |  2015-08-05 | File type: PDF

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|| |'Provides a broad picture of the problematic issues associated with managing intangibles today.' - Long Range Planning

The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organisations today. This comprehensive volume pr...

You can specify the type of files you want, for your device.The Management of Intangibles: The Organisation's Most Valuable Assets (Routledge Advances in Management and Business Studies)   |  Ahmed Bounfour.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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