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The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas

David Burkus




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 | #627925 in eBooks |  2013-09-26 |  2013-09-26 | File type: PDF

||2 of 2 people found the following review helpful.| Creativity made easy.|By Hans Kleinschmidt|David Burkus’s book, The Myths of Creativity: The Truth About How Innovative Companies and People Generate Ideas has been among one of the best business books I have read this year. Throughout the book, Burkus makes an outline of the infamous myths that we have been led to believe and then continues to deconstruct each one of the|.com |
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Q&A with David Burkus, author of The Myths of Creativity

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| David Burkus

How to get past the most common myths about creativity to design truly innovative strategies

We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the l...

You can specify the type of files you want, for your device.The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas   |  David Burkus. I was recommended this book by a dear friend of mine.

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