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The Network Is Your Customer: Five Strategies to Thrive in a Digital Age

David L. Rogers




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 | #196659 in eBooks |  2011-01-11 |  2011-01-11 | File type: PDF

||0 of 0 people found the following review helpful.| Excellent, practical guide; applicable to any business|By Eric Jensen|When I first picked up this book by David Rogers, (a pro­fes­sor at Colum­bia Busi­ness School), I thought it was yet another intro­duc­tion to social com­mu­ni­ca­tion tech­nolo­gies for wary cor­po­rate man­agers. Boy, was I wrong!

WHAT'

"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."—;Jeff Jarvis, author of What Would Google Do "This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."—;Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age. M...

You easily download any file type for your device.The Network Is Your Customer: Five Strategies to Thrive in a Digital Age   |  David L. Rogers. Just read it with an open mind because none of us really know.

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