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The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

David Meerman Scott




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 | #689223 in eBooks |  2016-06-14 |  2016-06-14 | File type: PDF

||0 of 0 people found the following review helpful.| The role of story and content in sales and service|By Anne Janzer|This book isn't just about sales or services - it's about how the divisions between sales, service and marketing are falling by the wayside in today's connected world. Authentic storytelling, meaningful content, and real-time engagement belong to all parts of the business. Putting Sales or Customer Service into s|From the Inside Flap||Sales and service are being radically redefined by the biggest communications revolution in human history. In today’s technology-driven world, online content can be targeted to reach and win buyers one at a time, thus replacing yester

The essential roadmap for the new realities of selling when buyers are in charge

Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be ...

You easily download any file type for your device.The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business   |  David Meerman Scott. Which are the reasons I like to read books. Great story by a great author.

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