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The People's Car

Bernhard Rieger




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 | #214601 in eBooks |  2013-04-09 |  2013-04-09 | File type: PDF

||0 of 0 people found the following review helpful.| Dry, but a good perspective|By Julian Perry|There is more to learn than like with this book. The title is a little deceptive in that it is largely a study in the socio-economic genesis and impact of the beetle, but the tale it tells is worth telling. I get the feeling this book could have been a lot more concise had it been better edited, however. There is much repetition or al| |Bernhard Rieger's The People's Car conveys how inextricably 20th-century politics, culture and economics are linked...The story of 'the people's car' is, of course, interesting in its own right--its commission, design, post-war production and wor

Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers aross nations and cultures.



You easily download any file type for your gadget.The People's Car   |  Bernhard Rieger. A good, fresh read, highly recommended.

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