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The Power of Nice: How to Conquer the Business World With Kindness

Linda Kaplan Thaler, Robin Koval




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 | #111120 in eBooks |  2006-09-19 |  2006-09-19 | File type: PDF

||2 of 2 people found the following review helpful.| How to strengthen "niceness muscles"|By Robert Morris|Frankly, I think it would be ludicrous for anyone to need to read a book about being nice, either to understand what that involves or to be reminded of why it is important. That said, the sad fact remains that there are many people in our so-called "civilization" who are thoughtless, inconsiderate, rude, mean-spirited, and|From Publishers Weekly|With a foreword by Jay Leno, how could this not be a nice book? Coauthors Thaler and Koval submit their own success in the cutthroat world of advertising as evidence that nice girls can finish first while taking home more than a dozen Clio

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In THE POWER OF NICE, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first.

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You can specify the type of files you want, for your gadget.The Power of Nice: How to Conquer the Business World With Kindness   |  Linda Kaplan Thaler, Robin Koval.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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