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The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right

Jack Trout




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 | #620517 in eBooks |  1998-10-21 |  1998-10-21 | File type: PDF

||7 of 8 people found the following review helpful.| Simple, obvious, not so common, common sense.|By Adam F. Jewell|It's comical that someone could publish a book on "The Power of Simplicity". It's also says something about the corporate world - everything is always more complicated than it needs to be and things would run much more smoothly if people would keep things simple. In some ways, this is a management version of the|.com |Contending that our increasingly complicated corporate universe has made it more difficult for companies to grow and prosper, noted business strategist Jack Trout and communications consultant Steve Rivkin have proposed a radical new tack: simplicity. By

Renowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with today’s ever-changing business climate: “Keep It Simple.” In this paperback edition of The Power of Simplicity, Trout advocates the importance of paying attention to the basics and simplifying processes in order to stay focused on the core business at hand. Through case studies and interviews with successful executives, he shows ...

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