[PDF.29ma] The Pricing and Revenue Management of Services: A Strategic Approach (Routledge Advances in Management and Business Studies)

The Pricing and Revenue Management of Services: A Strategic Approach (Routledge Advances in Management and Business Studies)

[PDF.bb60] The Pricing and Revenue Management of Services: A Strategic Approach (Routledge Advances in Management and Business Studies)

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 | #2639266 in eBooks |  2003-07-24 |  2003-07-24 | File type: PDF

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In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.

The first part of the book discusses the buyer as an individual, presenting...

You can specify the type of files you want, for your gadget.The Pricing and Revenue Management of Services: A Strategic Approach (Routledge Advances in Management and Business Studies)   |  Irene C.L. Ng. I was recommended this book by a dear friend of mine.

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