[PDF.17zz] The Profit Impact of Marketing Strategy Project: Retrospect and Prospects

The Profit Impact of Marketing Strategy Project: Retrospect and Prospects

[PDF.ui60] The Profit Impact of Marketing Strategy Project: Retrospect and Prospects

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 | #3371366 in eBooks |  2004-11-04 |  2004-11-04 | File type: PDF

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|| |"...a high-powered set of authors provide both important substantive lessons and implications for how to better address this critical topic." Professor Don Lehman, Columbia University and Tuck Graduate School of Business, Dartmouth; former Director of the Ma

This book was first published in 2004. Developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition, argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy's project. Here, Paul Farris and Michael Moore gather together contributions from experts across the US and Europe to offer a retrospective analysis alongside innovative perspectives on future mark...

You easily download any file type for your device.The Profit Impact of Marketing Strategy Project: Retrospect and Prospects   |  From Cambridge University Press.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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