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The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business

Philip Kotler, Roland Berger, Nils Bickhoff




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 | #2869621 in eBooks |  2010-08-23 |  2010-08-23 | File type: PDF

||From the Back Cover|Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be awar

Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.



You can specify the type of files you want, for your gadget.The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business   |  Philip Kotler, Roland Berger, Nils Bickhoff. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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