[PDF.06mi] The Spread of Yield Management Practices: The Need for Systematic Approaches

The Spread of Yield Management Practices: The Need for Systematic Approaches

[PDF.vz06] The Spread of Yield Management Practices: The Need for Systematic Approaches

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 | #3639903 in eBooks |  2006-01-16 |  2006-01-16 | File type: PDF

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||From the Back Cover||Yield Management, an effective technique for the optimisation of revenue, used to be the exclusive prerogative of large companies such as airlines. Today, it is also accessible to entrepreneurs in the hospitality, distribution and restaurant

Yield management has always been considered a teclinique for large companies, whether these be airlines, railroad, car rental or hotel companies. Its application to the small and medium sized businesses that characterise the tourism industry in many countries, Italy in the first place, has never been totally excluded, but its implementation and subsequent actuation has always been considered too expensive for this type of business. In recent years all this has been chang...

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