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Understanding Creative Business: Values, Networks and Innovation

Jim Shorthose, Neil Maycroft




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 | #3918294 in eBooks |  2016-02-17 |  2016-02-17 | File type: PDF

|| |The crash of 2008 marked the end of one form of rather autistic capitalism. But below the surface a new way of doing business has been emerging - it is ethical and has integrity because it's based on the reciprocity of deep relationships. If the economic base

From authors used to operating between the commercial, public and independent sectors of the mixed cultural economy, Understanding Creative Business bridges the gap between creative practice and mainstream business organisation, entrepreneurship and management. Using stories, case studies and exercises it discusses the positioning of creative practice within professional and business development, cultural policy-making and the wider cultural economy, and suggests what th...

You easily download any file type for your gadget.Understanding Creative Business: Values, Networks and Innovation   |  Jim Shorthose, Neil Maycroft. A good, fresh read, highly recommended.

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