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Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

Avinash Kaushik




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 | #60784 in eBooks |  2009-12-30 |  2009-12-30 | File type: PDF

||5 of 5 people found the following review helpful.| Well done|By A Working Dad|Serious web analytics made practical. With so many changes in Google Analytics plus other tools available, it could really use a 3.0 or 4.0 update by now.|1 of 1 people found the following review helpful.| Great book on digital analytics.|By Alireza Sefati|Who can buy and read Avinish's books on digit|From the Back Cover|“Analytics is vitally important, and no one explains it more elegantly, more simply, or more powerfully than Avinash Kaushik. Consider buying up all the copies of this book before your competition gets a copy.”
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Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging ex...

You easily download any file type for your device.Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity   |  Avinash Kaushik. I was recommended this book by a dear friend of mine.

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