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Aesop's Keys to Profitable Marketing

Betsy Kruger




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 | #3009479 in eBooks |  2014-10-25 |  2014-10-25 | File type: PDF

||0 of 0 people found the following review helpful.| Five Stars|By Jovy (Customer Service Of Happiness)|Very good|0 of 0 people found the following review helpful.| This book is amazing! Marketing and self-help advice in one.|By Arthur Byrnes|This book is amazing! The 80/20 rule is not exactly new, and many business operators think that they know it, but you've never seen it as|From the Back Cover|"Want to generate more profits? Dr. Kruger lays out easy-to-follow ways to increase your profits," testifies Ken Bernhardt, Taylor E. Little Regents Professor of Marketing Emeritus, Robinson College of Business, Georgia State University, Wood

AESOP'S KEYS TO PROFITABLE MARKETING

"Aesop's Keys" shows business leaders how to delight their top customers with 12 new marketing strategies. Some keys to profitable marketing are to focus on quality, compete on strength, target key prospects, and reward the best. Each chapter updates a tale by Aesop, relates his wisdom to marketing, and shows how to apply each key to a business. A universal law of results, the 80/20 rule, predicts how much any business can ...

You easily download any file type for your device.Aesop's Keys to Profitable Marketing   |  Betsy Kruger. Just read it with an open mind because none of us really know.

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