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Le concept "stratégie Océan bleu" - Présentation et analyse (Gestion & Marketing ( nouvelle édition ) t. 16) (French Edition)

Pierre Pichère, 50 minutes




[PDF.fd94] Le concept "stratégie Océan bleu" - Présentation et analyse (Gestion & Marketing ( nouvelle édition ) t. 16) (French Edition)

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 | #2622339 in eBooks |  2015-09-10 |  2015-09-10 | File type: PDF

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Un guide pratique et accessible pour comprendre le concept "stratégie Ocean bleu"

Développée par Chan Kim et Renée Mauborgne, la « Stratégie Océan Bleu » est une théorie économique qui explique que la croissance durable des entreprises n’est possible qu’en se différenciant et en devenant plus compétitives que leurs concurrents. Ils distinguent ainsi les oc&eacu...

You easily download any file type for your gadget.Le concept "stratégie Océan bleu" - Présentation et analyse (Gestion & Marketing ( nouvelle édition ) t. 16) (French Edition)   |  Pierre Pichère, 50 minutes. I was recommended this book by a dear friend of mine.

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