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Pricing Strategies for Small Business (101 for Small Business Series)

Andrew Gregson




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 | #1916811 in eBooks |  2012-04-15 |  2012-04-15 | File type: PDF

||6 of 7 people found the following review helpful.| For small businesses, pricing services properly is essential|By Midwest Book Review|For small businesses, pricing services properly is essential; the value of one's name won't induce people buy one's product regardless of cost. "Pricing Strategies for Small Business" is a guide for small time business proprietors dealing start-up pricing for their goods and services, arguing th|About the Author|Andrew Gregson has an M.Sc. in Economics. He has 26 years’ business experience as a senior manager, consultant, and business owner and he has worked in the wholesale, distribution, manufacturing, and service sectors.

Small business owners are frequently faced with challenging pricing dilemmas. Should you give Bob a better deal than Joe? Should you jack up your prices in one big jump, or frequently in smaller increments? If you raise prices by $1.00, will you make more money, or will you lose money because customers will go elsewhere? Pricing can make or break a small business.



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