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Kundenerfolgsrechnung in der Praxis: Wie Sie profitable Kunden identifizieren (Advanced Controlling) (German Edition)

Jürgen Weber, Michael Haupt, Mathias Erfort




[PDF.uq86] Kundenerfolgsrechnung in der Praxis: Wie Sie profitable Kunden identifizieren (Advanced Controlling) (German Edition)

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 | #4598037 in eBooks |  2012-11-26 |  2012-11-26 | File type: PDF

||About the Author|Professor Dr. J?rgen Weber lehrt Controlling an der Wissenschaftlichen Hochschule f?r Unternehmensf?hrung (WHU) in Vallendar. Seine Devise ist: Nichts ist so gut f?r die Praxis wie eine gute Theorie. J?rgen Weber ist Mitherausgeber der Zeitschri

Kundenorientierung ist in vielen Unternehmen der Schlussel zum Markterfolg. Die wirtschaftlichen Ziele der Unternehmen verlangen eine Ausrichtung auf die profitablen Kunden. Deshalb mussen die Kunden identifiziert werden, die einen hohen Beitrag zum Ergebnis leisten und fur die sich Investitionen lohnen.

Haufig fehlt den Unternehmen ein geeignetes Instrumentarium. Kundenerfolge konnen nicht transparent, mess- und steuerbar gemacht werden. Die Kundenerfolgsre...

You can specify the type of files you want, for your device.Kundenerfolgsrechnung in der Praxis: Wie Sie profitable Kunden identifizieren (Advanced Controlling) (German Edition)   |  Jürgen Weber, Michael Haupt, Mathias Erfort. Which are the reasons I like to read books. Great story by a great author.

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