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Principles of Advertising: A Global Perspective, Second Edition

Monle Lee, Carla Johnson




[PDF.uq21] Principles of Advertising: A Global Perspective, Second Edition

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 | #485964 in eBooks |  2013-05-13 |  2013-05-13 | File type: PDF

||3 of 3 people found the following review helpful.| Marketing in plain English|By Gumby|I have to admit upfront that I purchased this book solely because a segment of one of its chapters solidified my position about the use of sans serif text in my company's global advertising. I am a marketing manager for a flooring manufacturer, but I do not have a marketing degree. Therefore, I read books and articles to supplement my on the| |Bingo! THIS TEXT HAS ALL THE NUMBERS--informative, readable, and includes global perspectives and new technologies. -- Dan Pyle Millar, PhD, APR, Professor and Coordinator, Public Relations Program, Indiana State University, Terre Haute, Indiana

"A complete and well-organized textbook on advertising"—Educational Book Review

Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine’s Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents an integrated marketing approach that’s essential for keeping up with the changing ...

You can specify the type of files you want, for your device.Principles of Advertising: A Global Perspective, Second Edition   |  Monle Lee, Carla Johnson.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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