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| #485686 in eBooks | 2009-08-19 | 2009-08-11 | File type: PDF||1 of 1 people found the following review helpful.| Phenomenal Book, Immensely Readable|By Christopher Mercer|This book is meaningful, well written and logically presented. The author takes the fact that traditional marketing encourages people to buy more stuff; and yet green values mitigate against excessive consumption. How is the gap addressed by marketing people who want to be green? He then presents a grid of nine approache||"John Grant's been so smart and percipient with his new masterwork...useful, readable and clever...out now, just when we need it." (Campaign, Friday 23rd November 2007)|"brilliant book...that will forever change the way you look at green marketing
We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon.
We need to find a sustainable marketing that actually delivers on green...
You can specify the type of files you want, for your device.The Green Marketing Manifesto | John Grant. I really enjoyed this book and have already told so many people about it!
