[PDF.56ra] Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)

Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)

[PDF.gk24] Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)

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 | #404570 in eBooks |  2015-02-10 |  2015-02-10 | File type: PDF

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||2 of 2 people found the following review helpful.| Essential Tool for In-house Design Leaders|By Adam B|As the leader of a design team in a CPG company, I found Design to Grow to be extremely inspiring. It has armed me with numerous examples from the experiences of one of the world’s most admired brands (Coca-Cola) on how they used design thinking to scale globally and yet remain agile. David brings to life many of the co| |“What explains Coca-Cola’s worldwide market dominance? David Butler and Linda Tischler argue that it’s a result of attention to design details at every level of the organization, in every product line, in every country, by every employee. Wha

Expert advice from Coca-Cola’s Vice President of Innovation and Entrepreneurship: Learn how the world’s largest beverage brand uses design to grow its business by combining the advantages of a large-scale company with the agility of a nimble startup.

Every company needs both scale and agility to win. From a fledging startup in Nepal, to a century-old multinational in New York, scale and agility are two qualities that are essential to every company&rsqu...

You easily download any file type for your device.Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)   |  David Butler, Linda Tischler. A good, fresh read, highly recommended.

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